There was a time not long ago when skeptics of email marketing said it would die out in a few years. However, it’s 2021, and email marketing is still going strong, and it still matches all the modern marketing platforms despite being a couple of decades old. However, despite being a powerful marketing tool, email leads lists should be used in combination with social media marketing if you want to excel in the highly competitive business environment. That is why email list providers such as List Giant and other marketing experts recommend combining email marketing with social media to get better results. Now keep in mind that while email marketing can also perform excellently as a stand-alone marketing medium, it gives you an added advantage if you integrate it with other marketing mediums. Not only can you increase your reach, but you can further reinforce your brand identity by reaching customers through various platforms. So if you have been wondering why it is essential to integrate email marketing with social media marketing, then we suggest you keep reading this article until the end.
Importance Of Integrating Social Media With A Targeted Email Marketing List
While it is true that social media is still nowhere near the conversion rates that a targeted email marketing list can provide. However, suppose you are targeting the younger generations that spend more time on their social media; in that case, it might be a good idea to supplement your email campaign with your social media marketing. And without further ado, here are some key reasons why email marketing and social media go hand in hand:
You can use social media to grow your email list: While you can always buy email lead lists from list providers, it is also good to use social media to grow your email lead list. Let’s face it; your email audience will always be more tightly knit as you communicate more directly. So by using lead generation cards on social media such as Twitter, you can collect email addresses from your social media followers and use the email to create a more direct relationship with them.
Email marketing acts as a backup for your social media: While social media itself isn’t going anywhere anytime soon, social media platforms such as Facebook might ban your page due to unintentional violations. Or there is always a risk that social media platforms might reduce the reach of your social media content. These scenarios could be devastating if you invested all your energies in social media marketing. However, by integrating your social media with email marketing, you can connect with your audience through email even if your social media account might get taken down or its reach becomes limited.
Use social shares to boost the reach of your email content:
Your email doesn’t necessarily have to be accessible just through email. You can get your email audience to share your email content to social media to boost the reach of your email content. By adding social share icons visibly in your email content, you allow recipients to share the email with their peers and spread the word. If you wonder how it is possible to get your email content visible to social media users, the answer is surprisingly simple. All you have to do is create a webpage version of your email content that can be easily shared to social media and viewed by people who are not even your subscribers but can soon become your customers.
If you had been using marketing lists and social media separately, now is the time to start integrating both of them.