Can you create fantastic hand-drawn animation without having to draw it by hand? Hand-drawn animations are one of the most famous forms of online marketing because of their attraction factor; these videos can draw in an audience and generate favorable results.
Marketers use hand-drawn animated videos because they can effectively transform business concepts through these animations. However, the beauty of these hand-drawn animated videos is what makes them apart from others because they are recognizable and appealing to viewers. It comprises a whiteboard background, an ongoing illustration, and a hand that creates the animation!
Let’s explore the simple tricks to create hand-drawn animations.
Let’s have a look at the basics first:
Hand-drawn videos were created by artists who sketched in real life. Through this animation, creativity, imagination, and technology converge together. The result is a unique experience that cannot be found through any other video type. While animators can alter factors like lighting, they also need gravity, size, and weight to provide a clear appearance. Lighting is used to direct the viewer’s attention or change moods, enhancing the story and cinematography.
Below are five pointers that can help you design hand-drawn animation:
Story and Format
You must write the format that details each scene. To build an exciting story with a gripping narrative, we advise using the specific criteria below:
- Decide what issue you or your product is trying to solve.
- What symptoms are present? (Expensive, time-consuming, annoying, etc.)
- Aggravate the issue (for example, show what usefulness other solutions are there)
- What is your proposed solution, why is it better, and what are its advantages?
- Action Invite: Try us out before you buy from us.
- Remember that 90 seconds equals 225 words when a reader goes through your newly written script, that too, without any interruptions. So, please be careful to count the words before finishing it.
Screenplay
After viewing the story and format, the screenplay needs to be checked, i.e., when the script is finished. In this step, you’ll organize the video’s actions (or, at the very least, the key ones!) and outline how the narrative will move on. The screenplay is one of the most crucial elements in producing a video because it will serve as a guide for voice actors, illustrators, and animators. It depicts different sections of the video through sketches or visual cues. You must include summaries in each scene. Moreover, the passage that corresponds to the drawings in whiteboard animated videos is always connected. So, there shouldn’t be any clipping or camera changes between shots.
Animation
After the script and screenplay have been finalized, it’s time to animate the imagination. Although many different animation idioms exist, keeping the drawings connected in hand-drawn animation videos is crucial. Finding a hand drawn animation company with experience in creating these types of videos will help you ensure that everything goes well. It can be complicated if your animator is unfamiliar with the style. Finding a seasoned whiteboard and hand-drawn animation video production firm, or professional animation studio, is typically the best course of action. If you check a team’s portfolio and think the animation style will fit your brand, that team might be the one for you.
Voice Over Guide or Background Music
Once the animation is complete, select a backdrop song for your music, or create a voiceover. Although it can be tricky, recording a voiceover is possible, provided you have the appropriate person working on it. A voice actor who can elicit a favorable emotion and a strong emotional connection from your target audience is a suitable choice. Therefore, to get the desired effect, select a voice actor that can use a variety of tones and inflections. However, vocal intonation is one of many things that might help you connect with your target audience. The language must be clear and fluent for the audience.
Focus On Final Touches and Timing
The video should provide a clear view with color correction, music, and appropriate sound effects for the finishing touches. It would help if you timed everything. The last stage genuinely impacts how “professional” your finished product looks and feels. The timeline makes it simple to change the timing and appearance of everything on the screen. Now that the voiceover is playing in the background, you can check to see that everything in the visual representation matches what you hear. The outcome will be even more fantastic the more exact you can make it!
Different Types of Animation
There are various types of animation used for designing a high-quality video:
- Traditional animation
- Full animation
- Limited animation
- Rotoscoping
These animation types deepen visual understanding more than traditional diagrams. They eliminate vocabulary and allow for quick communication. Animation is a cost-effective communication strategy for businesses or brands. Statistically, if you cut your play time by 25 percent, you reduce your production cost by 25 percent. Lastly, an animation can be altered in any processing stage.
Conclusion
Whiteboard animation only goes in one direction. It’s one of the most popular video types used in web marketing due to its great synthesizing power and ability to transform complex subjects into enjoyable and exciting videos targeted at particular demographics. Also, it’s simple and effective. All you need is a highly skilled hand drawn animation company staff with a track record using this approach. Feel free to include animated videos in your marketing strategy because of its advantages.
