According to a Demand Metric report, about 83% of marketers claim that video content is more crucial now than ever. This is because a video can potentially convey the brand message and influence a large audience if done well. Both B2B and B2C companies benefit from this,
We do not need to have conventional recording skills or editing skills to spread our brand message. Contrariwise, we can do it quickly and effectively with various options combined with some planning and creativity.
We have prepared a detailed article highlighting the significance of video content marketing in the present scenario. Keep reading to know more.
The significance of video marketing
With YouTube launching in 2005, video marketing, which was staggering previously, took a considerable pace. Next, Google purchased YouTube in October 2006. Finally, in 2009, seven ad formats were developed on the platform.
While modern technology has made it easier to create quality videos through a best online video editor, the rise of smartphone technology has made watching videos more convenient. Moreover, the COVID-19 pandemic promoted online media consumption significantly. Presently, audiences spend approximately 19 hours every week watching online videos.
Using video for marketing is gaining popularity across several businesses, including small-sized ones, and among entrepreneurs. According to a Renderforest survey, videos help businesses increase traffic by 51%, brand awareness by 70%, and sales by 34%.
Since videos can easily engage clients and prospects across different platforms, they have gained immense traction. As a result, the usage of videos in small businesses is rapidly rising with time. These videos successfully attract, convert, and retain new customers on an unprecedented scale.
Therefore, we should not ignore video content if we want our marketing strategies to excel.
How does video marketing work?
Before trying video content for marketing, we must keep some factors in mind. The most pressing problem is whether a video will reach everyone’s eyes. Therefore, we should routinely create informative and compelling video content with the help of a best video editor. Consistency is one of the essential parts of an excellent digital marketing strategy.
According to Blue Corona, producing multiple weekly or monthly videos helps develop brand authority and lure customers into waiting for the next announcement(s). They will want to see more content, much like the concept of television programs. Though making a single video has specific advantages, planning a series of videos addressing regular facts is the best practice.
After video creation, sharing them on multiple channels is essential in terms of the ranking factor. For instance, posting videos on Facebook is remarkable for getting viewers but putting these videos on other social media platforms and websites will fetch even more people.
Benefits of video marketing
Here are some reasons why we must develop a good video marketing strategy.
Engagement
Videos are the second most popular content that helps increase social media engagement. Platforms like TikTok and YouTube have always fetched millions of viewers and followers depending on video content. Platforms like Facebook and Instagram are also trying to leverage video content. In addition, platforms that do not have native video uploads are also spreading the significance of video content for marketing.
Nowadays, a video tweet on Twitter receives ten times more engagement, and 68% of video marketers plan to use more videos on LinkedIn in 2022. Furthermore, nearly a billion videos on Pinterest are viewed every day.
Sales
According to statistics, around 31% of digital marketers use videos to improve SEO. When they add a video, the website ranking is boosted on the search engine results page. This is because it increases page quality and makes visitors stay on the page for longer.
Over 60% of marketers have claimed that their customer acquisition cost has increased. Also, 83% of video marketers mention that videos help generate leads effectively.
Videos have transformed the marketing and purchasing behavior of consumers. Additionally, it has revolutionized how salespeople connect and convert prospects and how support teams serve and delight customers.
In other words, videos are essential to increase brand awareness. In addition, a video is a versatile instrument for sales and helps salespeople focus on unresponsive leads.
Trust
Around 92% of users watch all kinds of videos, 31.3% look forward to watching how-to videos, and another 29.8% look for educational videos.
Service teams get multiple options like onboarding videos, meet-the-team videos, knowledge-centric videos, support video calls, and customer stories, to name a few. It helps them develop an extensively thorough and personalized customer support experience.
According to HubSpot Research, customers and consumers opt for lower-quality and authentic videos over high-quality artificial ones. Therefore, influencer marketing has risen from $9.7 billion in 2022 to nearly $16.4 billion in 2022.
One of the foremost marketing goals for any brand is to develop customer trust. Videos help establish a connection with the target audience while engaging them and triggering emotions that can create long-lasting relationships.
We can use video marketing to communicate with the target audience, share visions and values, address their requirements, and win their confidence and trust.
The future of video marketing
The pandemic undoubtedly elevated video content in the marketing industry. 68% of consumers claim that the pandemic has tremendously impacted the amount of online video content they consume. An overwhelming majority, around 96%, say that it has increased even more after that.
Several individuals opine that videos are the future of content marketing. Not only do audiences love viewing them, but marketers also prefer creating videos through the latest online professional video editors, which are in much demand these days.
The following statistics provide some further insights on ROI related to video content for marketing:
- 86% of video marketers mention that videos have driven more website traffic.
- 78% of video marketers claim that videos have increased sales directly.
- 43% of video marketers state that video content has decreased consumer-support calls.
- 94% of video marketers say that videos have helped increase user understanding of their services or product(s).
- In 2015, only one-third of video marketers reported receiving a good ROI from video content. However, the number stands at 87% in 2021.
In short, videos form an integral part of a buyer’s journey. Therefore, the more we utilize effective videos in our strategies, the more likely buyers will purchase our product or service. However, an effective video marketing campaign should be concise and coherent with the brand’s tone. It should also be relatable and impactful to make viewers want to share them with their friends and family.
Wrapping up
Undoubtedly video content is ruling the marketing domain now. It is because people crave personality and connection in an impersonal digital era. Seeing and hearing people in a real-life context is meaningful.
Thus, videos are a fun way that helps us get close to our audience and provide them with a real glimpse of what our business is doing. The key strategy here is to go beyond profit and product and demonstrate our philosophy or share valuable information about any interesting event. The potential audience will stick around for longer if they learn about our positive practices.
