Mobile repair is a thriving yet challenging field. People will eventually have to visit a repair store as these gadgets are prone to failure and require fixes every so often. Maybe the device’s screen is broken, its battery is damage, or there is a problem with the charging port. These are some issues that phone users cannot fix on their own and must visit repair centers.
Repair businesses have an ever growing stream of devices coming their way. Consumers all over the world spend billions of dollars each year on their mobile phones. According to the data share by the market research firm IDC, close to 100 million smartphones are damage each year. And this is counting only the damage caused by drops. This implies that it is roughly $29.8 billion worth of smartphones.
The phone repair stores, on the other hand, make some mistakes that can destroy their customer base and chances of making huge profits. And in this post, we will discuss the five most lethal, yet avoidable mistakes that can hamper your business. That you need to avoid to make your repair business grow. We break them down point by point and also explain how you can use a cell phone repair shop software to help you with that.
Not Communicating With the Customers
One of the major mistakes most technicians at a repair shop make is not asking the users or customers about the issue in their cell phone device. Communication with your customers is a confidence building measure. So, you must avoid the practice of not communicating enough if you want to make your cell phone shop profitable.
Your technician can immediately start repairing the cell phone after the customer asks about the issue. Hence, saving time and building strong customer relationships as well. You can also ask the user about the device’s history to get an even better idea.
This way, you will know if the device has already been hand over to someone else for repair, or if it has been opened before, if its battery or screen has been changed, etc.
Not Completing the Job on Time
Delays in completing repair jobs are common, but they can sometimes cause issues for your business. For example, suppose you encounter a low-tempered or angry customer who has given you his cell phone to perform a repair job. And if it’s not done on time, he can cause serious trouble for you.
One of the reasons behind delays is the unavailability of the parts or accessories. So, to eliminate this problem, you must use service shop software, as it will automatically let you know whenever you are running out of your inventory. Similarly, using the system, you can order your desired accessory from your preferred vendor.
Unprofessional or unskilled technicians are a nightmare for any business. Whether a phone repair store like yours or a luxury car showroom, they are not a good fit for any place. Imagine you go to a clothing store, pick a dress there, and ask the salesman to show you that outfit of your size, and they bring you an entirely different costume. Indeed, you will get annoy and prefer not to visit that repair store again.
This is one example of non serious behavior and unprofessionalism. And this can happen to you. For example, suppose you hire a fresher who knows very little about a repair business or how to deal with customers. So, always hire the ones who are experience and polite in behavior.
Not Using Advertising & Marketing Opportunities
Without effective marketing, a small business cannot grow. And most repair store owners don’t realize how advertising can boost their sales and enhance the reputation of their business. So, if you plan to expand your store, you must advertise it using not-so-costlier methods.
The best method is ticket management software to convey your message to existing and new potential clients efficiently. Also, you can send promotional emails and messages to your customers, offering them gift cards and discounts.
Maximizing Profits Right From the Onset
Going for the kill right away is one of the significant mistakes young entrepreneurs and business people must learn to avoid. Maximizing your profits from a single client is never a good approach. This will break their trust and steer them away from being your loyal customers.
In reality, one doesn’t have to overcharge any of their clients. Instead, all customers deserve equal respect and should be charged according to the service they are after, as impatience will draw away your success.
Massive enterprises and retailers do not make a huge profit on a single sale. that’s why they are thriving today. For example, according to the macro trends, the profit margin of Walmart is only 2.36%. So, if you have that entrepreneurship approach and looking to make your franchise successful. And to keep the profits as minimum as possible.
Cell phone repair is a never declining industry. In addition, if you have the required skill, potential, or investment, you can make millions out of your repair franchise within a few years. But, unlike most shop owners, you must avoid any of the abovementioned mistakes.
Also, pay attention to your customers, hire talented and skilled technicians, and follow the right marketing strategies to grow your business. Hopefully, you enjoyed reading this review. If you want to add any suggestions, comment below and let us know.